Omega President and CEO An Shiwen in the eyes of most beautiful form

An Shiwen: Yes, I also think that women are sometimes more like polished look better than what's inside, in fact many men as well. You can talk to customers watch performance, but the appearance of the watch must be that attractive. We sell to women's watches are the secrets, we know that women prefer smaller watches, it is best to look like a piece of jewelry or fashion jewelry. From this point of view, more woman would choose to buy a watch as an accessory, and want to wear it because of its decorative, rather than solely for the timer function. But the men, on the other hand, they always want to know what's in all its aspects, the watch quality and precision in their consideration of the Bill.

An Shiwen: we have a very large team, and they are also very loyal employees, many of them had been working at Omega for years. We are well aware of the Chinese market and Chinese consumers, thanks to our established Office in six parts of China. We have the Omega stores in China, many people working for us every day. In terms of marketing, we also have a professional digital marketing experts.

We are not a group of Europeans, the land and the shots. I often tell my friends about this matter, I think the Omega celebrity Ambassador of demand in China is in urgent need of development. Within the watch industry all over the world, we have many excellent celebrity ambassadors. For example, tonight we are going to see Nicole Kidman, Daniel Craig and qiaozhi·geluni. They will come to China every year. Omega has many good friends. If you ask me whether Omega will develop more brands in China's good friends, even if they are not known to all over billboards and magazines, the answer is obviously Yes. There are many people who are wearing the watch, and among them are many of the stories we want to share. But I also think that, as a luxury brand, our brand position determines the bearing without measurable value. We still have a lot of loyal friends, tonight you will see, in our opinion they are very interesting.

: Omega how to treat ladies watch market in China? An Shiwen: China ladies watch ladies watches of the market with the world market have a lot in common, but the Chinese market is relatively more mature. Chinese women are very aware of your preferences and goals, like women in some European countries, women in China are very clear about what they want. In their mind, the watch is still the most wanted fashion accessory. While in some other countries, women are likely to follow in her husband's decision, so ladies watch markets compared with these countries, market development of China more fully. Especially the younger generation of Chinese women, they received a good education, and are very willing to buy their own watches. This is exactly what I was looking for. I know Chinese ladies watch market developed, because the constellation's sales in China were very good. This series has become one of China's best selling models on the market, is that many women choose first lady's watch of choice.