The world of prostitution has always been surrounded by physical and psychological violence, but in addition, currently with Internet now customer can enjoy a total anonymity. That's why the French organisation Le Mouvement du Nid, an organization that seeks to help women victims of the sex industry, created its own web site with the help of McCann Paris, launching a campaign to raise awareness about prostitution. We leave the video:
This website appeared multiple profiles of different girls who offered their services. Under the slogan Girls of Paradise, the web seemed one of the many pages that are on the internet related to prostitution. But actually was created because, as says McCann, them customers of the prostitution not are aware of being accomplices of the violence to which is are subject.
Once the client accessing the girls profiles, could see their pictures and contact them through calls or chat to schedule an appointment. Upon request, informing them that they would not be able to enjoy the services since "someone has killed violently". In addition, also photos of the bruised and bruised woman ran them. In this way, they tried to show customers how were being complicit in the violence faced by many of these women.
During the first week there were more than 600 calls and thousands of messages via chat. In definitive, Girls of Paradise, tried to open the eyes of them customers, making them see the macabre reality that have suffered many of them.
Due to the strong resonance that had this campaign both in France as internationally, Grils of Paradise received makes few days a Clio of gold, one of those awards more famous level of advertising international.
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