For lovers of decoration, this news is cause for celebration: Ikea will open two stores pop up, one in the removal in Madrid, and the other Terminal in Barcelona, two nerve centres of culture and leisure. Them establishments only open of the 21 to the 30 of October, but in them is aims to sell a line exclusive of products Swedish that not will be to the sale in any of the stores usual. This initiative form part of the celebrations of the 20 th anniversary of the arrival of Ikea to Spain.
According to announced Antonella Pucarrelli, Director general Assistant of Iberian Ikea, products will be decorative and will be part of an exclusive collection that is on sale at other establishments. By logistical issues expected that products will not be too large, since they have only 460 square meters in Madrid and 100 in Barcelona.
In these establishments not only is van to sell products of the firm Swedish, also is organized workshops of decoration and crafts, even of customization of furniture. This initiative more than encourage purchase, intended to be more social, artistic and cultural. According to sources of the company, "is is of an action punctual and in any case these pop ups are designed or designed to be a new line within the strategy of expansion multichannel of it company".
Concerning the location of stores, one of them will be located in the calle San Cayetano, crowded area on weekends thanks to trace. It's Barcelona is placed in one of them centers nerve cultural of the city, the Terminal, specifically in the street commerce. According to the company sources, the wanted to locate these shops in emblematic sites of both cities which do not identify with the more commercial areas.
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