Lane Bryant, the signing of American fashion specializing in plus size takes time causing furor with their campaigns. The last was #ThisBody, that had as protagonist to the model curvy Ashley Graham and now the firm has returned to bet by she for his new campaign #ThisBody Is Made to Shine.
But this time, the models Ashley Graham and Candice Huffine, already usual signature images, joined les Alessandra Garcia, Danielle Brooks of Orange is the New Black and Gabourey Sidibe, star of the movie Precious. The result of this union is the video that we leave then.
In the video you can appreciate as them models and actresses read reviews negative that is have found in their networks social. For example, in the case of Ashley Graham a comment where say you "you've ruined Sports Illustrated", referring to one of the most commented covers of the magazine, or in the case of Gabourey Sidibe "b. How have past the door?" or "big is not always synonymous with bonito" in the case of Danielle Brooks.
But all these hate comments are overshadowed by the women who dance and respond to them feeling safe and beautiful with her curvy body and her personality. According to a statement from Lane Bryant, this campaign wants to emphasize that means celebrating without any kind of complex nature, body and being the same in spite of the feelings and the negative comments that you may receive.
The brand hopes that, to the have designated them reviews negative, but also them answers positive of these women curvy, other women is feel inspired to feel it same by your body. A campaign that wants to show that all bodies can glow despite what others say of him.
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